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The Blueprints.

Insights, frameworks & ideas for founders, by founders that have helped build businesses & impacted thousands of entrepreneurs. Weekly, straight to your inbox.

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Benjamin Richards

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Are You the Potato, the Egg, or the Coffee Bean?

Aug 31, 2026

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1 min read

Are You the Potato, the Egg, or the Coffee Bean?

What Used to Take a Year Now Takes a Week

Aug 26, 2026

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1 min read

What Used to Take a Year Now Takes a Week

What Worked at 10 People Just Cost This Business $250K

Aug 18, 2026

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1 min read

What Worked at 10 People Just Cost This Business $250K

A Blueprint For Knowing If You're Ready to Scale

Jul 10, 2025

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5 min read

A Blueprint For Knowing If You're Ready to Scale

Before you pour fuel on the fire, check the wiring. Here's how to tell if you're built for growth or built to blow up.

Benjamin Richards
Benjamin Richards
A Blueprint to Understand the Growth Ecosystem

Jul 8, 2025

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5 min read

A Blueprint to Understand the Growth Ecosystem

Your ads aren’t broken. Your whole system probably is. Let’s fix that.

Benjamin Richards
Benjamin Richards
A Blueprint for Finding What You Actually Want to Work On

Jul 3, 2025

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5 min read

A Blueprint for Finding What You Actually Want to Work On

If you're feeling lost, distracted, or chasing shiny objects—this one's for you.

Benjamin Richards
Benjamin Richards
A Blueprint for Feeling Like You’re “Behind” (Even When You’re Ahead)

Jul 1, 2025

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5 min read

A Blueprint for Feeling Like You’re “Behind” (Even When You’re Ahead)

Let’s talk about the invisible finish line we’re all chasing and why it’s ruining our wins.

Benjamin Richards
Benjamin Richards
A Blueprint For Creating Offers That Sell Themselves

Jun 26, 2025

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5 min read

A Blueprint For Creating Offers That Sell Themselves

Build an offer so good they’d feel stupid for saying no, and stupider for not thinking of it themselves.

Benjamin Richards
Benjamin Richards
A Blueprint for Surviving the ‘Lonely Operator’ Phase

Jun 19, 2025

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4 min read

A Blueprint for Surviving the ‘Lonely Operator’ Phase

Building solo isn’t just hard on your calendar, it’s hard on your clarity. Here’s how to find momentum (and meaning) again.

Benjamin Richards
Benjamin Richards
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